Participants will be able to demonstrate how marketing research findings can help the marketing team conceptualize and finalize product features and other components of a company’s Marketing Strategy and also test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities..
SMstudy Certified Marketing Research Specialists ensure that well- planned marketing research methods are in place to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
